The institute is an extension of the services provided by one of Nazih Group of companies in educating and training Beauty technicians in the Middle East for the applications of professional products and equipments at salons and beauty parlours. The institute works in close coordination with various governments and social services agencies to educate and train the nationals of the Middle East countries, as part of its social responsibility for the development of youth, in beauty products and equipments and make them economically self sufficient to become professional beauty technicians, educators and trainers.